Guests explore your venue through their phone camera — hunting animated 3D objects, answering custom trivia, and racing up the leaderboard. Fully custom-branded, and built to drive measurable foot traffic to your booths, vendors, and sponsors. We set it all up for you.
BlazingNerd sponsored the Florida Festivals & Events Association Annual Conference, and Haystack was the conference's featured engagement game. Attendees hunted hidden objects around the venue, the live leaderboard played on the main stage, and event professionals from across Florida competed for three days.
“Created by BlazingNerd, Haystack AR is revolutionizing the traditional scavenger hunt by turning events into interactive virtual adventures.” Florida Festivals & Events Association · ffea.com
“This was the best part of my whole week honestly!”
“It was so much fun!”



Mix and match interactive experiences to fit your conference, expo, festival, fundraiser, or company gathering — we tailor the lineup to your event.
From creatures to a fire-breathing dragon, discovered live through the camera.
Written to your event, brand, or theme.
Branded objects placed at booths that pull attendees right to them.
Real-time competition, grand-prize finish.
Shareable moments that spread your event.
GPS-placed objects move guests across your whole venue.
Every custom object can live at a booth, shop, or sponsor activation — and the hunt sends attendees straight there.
Each location gets a measurable count of the visitors it drove (“the hunt sent 143 people to Booth 12”), turning sponsorships into provable ROI.
It's not just a game — it's an engagement platform that moves your crowd exactly where you want them.
Track engagement in real time — see what's working while your event is still in motion.
Data shown is illustrative, but this is the type of live dashboard organizers and sponsors can see during your event.
Let's build a real-world AR adventure — custom-designed for your attendees, sponsors, and brand.
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